In the far distant days of October 2012, when Facebook hit one billion users, 55 per cent of them were using it every day.
More does not mean worse – or worse, at least, from Facebook’s point of view.
The increase in numbers is not, as one might expect, accompanied by a lower level of engagement. The speed of uptake far exceeds that of the internet itself, let alone ancient technologies such as television or cinema or radio.Īlso amazing: as Facebook has grown, its users’ reliance on it has also grown. No human enterprise, no new technology or utility or service, has ever been adopted so widely so quickly. Bear in mind that thefacebook – its original name – was launched exclusively for Harvard students in 2004. It is hard to grasp just how extraordinary that is.
That number, the company’s preferred ‘metric’ when measuring its own size, means two billion different people used Facebook in the preceding month. A t the end of June, Mark Zuckerberg announced that Facebook had hit a new level: two billion monthly active users.
